Paiitan is a footwear and lifestyle collection which focuses on leather craftsmanship of Kolhapur
The aim of this project is to understand manufacturing process of Kolhapuri Chappal. Understand the craft and make products which are contemprary yet containinng essence of th craft.
Craft
Also known as Dakshin Kashi, Kolhapur is a city located in Southern Maharashtra. Famous for beautiful palaces, beautiful temples it is also home to the world-famous craft of Kolhapuri Chappals.
Leather is Sourced and tanned in Kolhapur itself.
Then the leather is trimmed and shaped to a particular shape and size.
The top sole is polished, patta is attached, then chappal is marked for angtha and karangli.
Sole is attached and weaved.
Everything is attached and placed and then the final piece Gonda is attached.
Can be Marketed all over the globe as slip-on and Slippers are trending right now.
Need to establish a brand that has physical stores all over the country.
Less labour-intensive products can be developed which can bring more profits to the artisans.
Chappal can be marketed as casualwear.
Opportunities
Client
Gender - Male and Female
Age Group - 18 to 35
Occupation - Students, Working
Income - 6 to 10 lakhs per anum.
Class - Middle and Upper Middle class
Market - Urban Indian
Season - Spring Sumer 2021
Category - Casual / Semi-Formal.
The targeted consumer is Indian youth. People who are aware of sustainability, who prefer locally sourced materials, and who can spend more money for quality pieces. The craft will be branded more as casual wear for youth.
Inspiration
Form Generation
Product
