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Mani is a jewelry collection made from traditional Tulsi beads, Showing the cultural significance of Mahrashtrian tradition of Wari.

This project aims to understand the Craft of making wooden beads. Which is local to Central and southeast Maharashtra. Learn about the craft, Culture, and tradition of the craft.
Developing a product from the craft taking the essence from the culture and tradition.


Maharashtra has Pandharpur where millions of people visit each year to pray to Lord Vitthal. That’s is the biggest annual pilgrimage of Maharashtra.
People following this tradition of worshipping Vitthala are called Warkari and the group is known as Warkari Sampraday.
Warkari has to follow strict avoidance of alcohol and tobacco, the adoption of a sattvic diet, a modified Lacto-vegetarian diet that excludes onion and garlic and fasting on Ekadashi day (twice a month), equality, and the regular practice of bhajan and kirtan.
The Warkaris wear Tulasi-mala, a rosary made from the wood of the sacred Tulsi (Ocimum sanctum L.) plant.
Tulsi Beads represents that person is vegetarian, he follows Warkari Sampraday and engages in regular Activities of the Warkari people.
One can find Tulsi bead makers only in Pune and Paandharpur.


The process of making beads look simple but is difficult to make.

Artisans learn this process from their parents and then they pass this down to their kids.

Artisans take the stem and scrap the outer bark

The bark is cut into workable pieces using the swa like blade.

Then the pieces are soaked in water. water softens the pieces making them easy to work with.

This is the manual lathe which is  used to make beads.

the piece is attached to the handmade shaft. the shaft is hocked in a rope

The artisan attached the shaft to the lathe and using the right hand move the piece and they use left hand to carve the piece,

the separated beads are then attached to one another using string and Tulsi Mala is made.

Once made they remove the piece from the lathe and separate each bead using the same blade. 

They make different sizes and shapes of the mala and use various finishes like oil and turmeric.

  • Gender - Male and Female

  • Age Group - 18 to 35

  • Occupation - Students, Working

  • Income - 6 to 10 lakhs per anum. 

  • Class - Middle and Upper Middle class

  • Market - Urban Indian

  • Season - Spring Sumer 2021

  • Category - Casual / Semi-Formal.

The targeted consumer is Indian youth. People who are aware of sustainability, who prefer locally sourced materials, people who are proud of their culture and traditions and want to show it off in a unique manner. they can pair the jewelry with casual and traditional clothing.




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