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Gauda

Gauda - a collection based on the art of classical Bengal. Conceived as a festival that seeks to present art, design and ideas which celebrate the heritage of our homeland, Gauda is an attempt to discover the Bengal of yore lost to the ravages of time and conquest — a hallowed abode of vitality and knowledge.

Design Brief

  • To design Decor and Lifestyle products inspired by 1st to 14th Century Bengal.

  • Design products inspired by Pala and Sena dynasty sculptures,  architecture and iconography.

  • To design displays for the products.

Client Profile

  • Age  -  25 years and above

  • Location – Kolkata, Urban Indian Cities

  • Gender  - M/F/O

  • Income Group - Upper Middle, High

  • Interests - Ancient Indian Kings and Dynasties,  Ancient Bengal, Indian Tradition and Culture.

  • Product Price  Range -INR 499 to INR 25,000

Inspiration Board

Conceptualization and form Development 

Prototyping and Manufacturing 

Final Products

YAKSHA 

Wine Bottle Holder

Yakshas - The spirits of the forests, who are  associated with mischief and playfulness are  holding your favourite wine.

GAUDA

Tea-light Holder

Inspired by Insignia and the colours of the collection. Gauda Tea-light holder represents the stories of Ancient Bengal. 

LOTUS

Tea-light Holder

Lotus - a flower representing the highest form of creation and purity and a significant part of the Pala Empire. Carved out of a single block of Stone Lotus tea-light holder will eliminate the house.

KIRTIMUKHA

Mirror

Kirtimukha A demon face which can see the true inner self is a classic Indian design which can be seen all throughout India.  

Taking Inspiration from that this mirror shows you the balance between inner and outer beauty. 

MAYURA

Mirror

Mayura - Peacock symbolizes both masculine and feminine beauty. Vahana or Mount of Lord Kartikeya, Mayura is Truly a magnificent creature. This accent mirror inspires us to be the best version of overselves.   

Exhibition and Display

  • The Gauda Collection was Displayed in a 3 Day event at Ballygunj, Kolkata.

  • The Display was Designed Taking Inspiration from Ancient Bengali Temples and symbols. The display for the rest of the products was Inspired by Stepwells of Rajasthan.

Mockups and Final Displays

Stage

Product
Display

Idol
Display

Product
Display

Product
Display

Product
Display

Press and Social Media Covarage 

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