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AHAM meaning awareness about self and society is a collaborative collection of garments and accessories based on Indian Crafts.

The aim of this project is to use bold, vibrantly colored, Hand Woven fabrics in Mainstream Indian Men’s wear and Men’s accessories. 
   

Craft

Kantha is a type of embroidery craft in the eastern regions of the Indian subcontinent,” Kantha” refers to both the style of running stitch, as well as the finished cloth. It was a craft that was practiced by women of all rural classes.

Ikat is a dyeing technique originated from Indonesia used to pattern textiles that employs resist dyeing on the yarns prior to dyeing and weaving the fabric.

Assam’s indigenous tribal community Mising has a rich tradition of weaving.

The traditional throw shuttle loom is built under the traditional stilt house. Through a tedious process, the weavers produce wraps like mekhela chador and gero, stoles like gamosa, besides some utilitarian items.

Kasuti  is a traditional form of folk embroidery practised in the state of Karnataka, India. Kasuti work which is very intricate sometimes involves putting up to 5,000 stitches by hand.

Inspiration

Lineup

Bags

Product Shoot

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